Advanced Export Marketing

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P.E.M.D.

A FOOT AHEAD (A.F.A)

There are many problems facing Canadian companies in gaining export
competiveness. A.F.A. wants to reduce these problems and make it much easier
for the exporters to crack the foreign markets. These problems consist of:
1) Lack of market analysis
2) Lack of market strategy
3) Pricing problems - Labour
- Transportation cost
- Economics of scale
- Outdated manufacturing facilities
4) Distance from market (serviceability aspects)
5) Lack of management initiative
(no long range plans - lack of know how)
6) Subsidiary relations
(affects marketing and research and development)
7) Risk takers - lack of - (companies and banks)

A.F.A. knows these problems exist and wants to take care of them for the
exporter who may be to ...

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6) Market dependence avoidance
7) Extended life of your products
8) New knowledge and experience

Our people at A.F.A. will assess the information given to us about the
company in question. If we all agree that the business will be successful in
exporting, the next step will be taken. Someone will be sent to foreign well
populated markets where people have money to spend to find out if there product
or service will sell. But before this step is taken the company will be
contacted. We will explain to them why we think there company will be
successful and how we can help them in exporting.

Since many powerful people know how successful ...

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