Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Ahold In The Czech Republic - Term Papers

Ahold In The Czech Republic

Ing. Ivan Kopriva, Managing Director of the SESAM Formula
Table of Contents
Introduction. p. 3
The Czech economy p. 3
Euronova p. 4
Brief profile of Euronova’s retail store chains p. 5
The Marketing Concept p. 6
Conclusion p. 8

Appendix I: Division of FDI in the Czech Republic p. 10
References p. 11
Introduction
Royal Ahold N.V. is one of the biggest players on the food and beverage retail markets as it owns or franchises about 3,200 supermarkets, hypermarkets, and discount stores in 17 countries. Royal Ahold (hereafter referred to as “Ahold”) is a leading supermarket operator in the US (mainly on the East Coast under the BI-LO, Giant, Tops, and Stop & Shop ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

have just become more open and freer, Ahold has seen a promising business opportunity over there. One of the countries in Central Europe to which Ahold has already expanded business activities is the Czech Republic. Nowadays, Euronova, Ahold's subsidiary in the Czech Republic that specializes in food retailing, is the largest foreign investor in this country. Since the Czech Republic has a merging economy, many competitors are looking for capturing the Czech market. The thesis statement that will be elaborated on in this paper is the following: In order to gain and maintain considerable market share Ahold’s subsidiary Euronova has to develop and adopt a good marketing strategy.

Before analyzing the right marketing strategy for capturing the Czech market, an overview of the Czech economy and a profile of the four Euronova retail formulas will be given.

The Czech economy
On January 1st 1993, the former communist country Czechoslovakia was separated into the Czech ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.

Already a member? Login

have been performing well in the Czech Republic. Many foreign-owned Czech companies have indicated to CzechInvest( ) their desire to expand their operations in the Czech Republic, to hire more staff and build new plants.’

Most foreign direct investment since 1990 has come from Germany, the Czech Republic’s largest neighbor. The Netherlands and the USA ranked second and third followed by
Switzerland, France and Austria (see also Appendix I). The year of 1997 saw a growing interest among Asian companies to invest in the Czech Republic.

Euronova
Euronova began its operations in the Czech Republic in 1991 when the first MANA supermarket was opened in Jihlava. In ...

Succeed in your coursework without stepping into a library.
Get access to a growing library of notes, book reports,
and research papers in 2 minutes or less.

CITE THIS PAGE:

APA
MLA
Chicago
Turabian

Ahold In The Czech Republic. (2006, August 4). Retrieved January 3, 2026, from http://www.essayworld.com/essays/Ahold-In-The-Czech-Republic/50181

"Ahold In The Czech Republic." Essayworld.com. Essayworld.com, 4 Aug. 2006. Web. 3 Jan. 2026. <http://www.essayworld.com/essays/Ahold-In-The-Czech-Republic/50181>

"Ahold In The Czech Republic." Essayworld.com. August 4, 2006. Accessed January 3, 2026. http://www.essayworld.com/essays/Ahold-In-The-Czech-Republic/50181.

JOIN NOW

Join today and get instant access to this and 50,000+ other essays

PAPER DETAILS

Added: 8/4/2006 04:24:22 AM
Category: Miscellaneous
Type: Premium Paper
Words: 2353
Pages: 9

Save |