American Dream

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and think. Advertisers start this form of brainwashing on us at a very early age. They lay the groundwork of ideals early on because it is easy to persuade a child. Now, with the two income family, children are left to interpret not only advertisements but television programming as well without supervision. Children are forced to make their own evaluations and most of the time they go along with the views of what they see. How many times do children want something because they saw it on television? With the unending viewing of shows and advertisements who could blame them. By age twenty, Americans have viewed an estimated half a million commercials. Now that is a major amount of influencing on a young person. This is exactly what advertisers hope to accomplish with young people. They want them to associate advertisements to purchasing. ! It starts out with toys and leads to the . One day they want a matchbox car and a few years later they want a real Porsche. Do not all boys want ...

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as fun-loving and happy. The message they send out is that a family is healthy. That having a family equals happiness. All of which spell the . If you do not have a family, you are not a complete person and that is not American. Is this not evident through societies silent discouragement of single parents? Do we not think that there is something wrong with someone if they are not married by the age of thirty-five? Advertisers use this belief that they have passed down to lure the consumer in. They stress to the consumer that if they love their family and want them to be happy then they will buy this product. After all, isn=t your family worth it? This in turn emits a strong feeling of ...

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