Executive Summary
There are many components to a successful organization, among them is a steady
flow of innovative products that are consistently produced to high standards,
available to customers when and where they are needed, and backed with diligent
service and support. We will demonstrate the viability of capturing a
significant market share of sunscreen products Down Under. We will inform you
of our unique market entrance plans, our unique product and its marketable
attributes. We will layout our target markets and their demographic information,
and we will conclude with the profitability remarks necessary to gain your
confidence and investment.

Sun Cosmetics, Inc., the parent ...

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their research expertise, and their discerning abilities with both
primary and secondary data.

Cheri Brown, Vice President of International Operations
Robert Roy, Director of International Sales & Marketing
Helen Quinn, Director of Cultural Adaptation
Becky Barth, Director of Research & Development

Sun Cosmetics, Inc. will send two expatriate executives to F.H. Faulding &
Company Limited to work in commensurate positions and pay grades. The training
and marketing guidance is invaluable from both perspectives.

Product introduction and formulation

Due to the high incident of skin cancer Down Under, primarily originating in
young children, we have developed an additive that enables parents and children
to see that this sunscreen has in fact been applied to all areas of exposed skin.
This additive is a coloring agent that fades approximately three minutes after
application. Taking advantage of the Sydney 2000 ...

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aspects surrounding market entrance to the Oceanic region


The seven states of the Australian country/continent are very similar to those
of the United States. That is to say, all of these states are English speaking,
with a high literacy rate, a well-developed infrastructure, a significant volume
of tourism and laws that promote interstate commerce. These elements are what
make this market an easy entrance for our product.


This territory is part of the French Polynesian Overseas territory. This
territory falls under the French Republic guidelines of government. Some
aspects of this territory have autonomy. Tahiti's principle trade imports come
from ...

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Australia. (2006, May 19). Retrieved November 20, 2019, from
"Australia.", 19 May. 2006. Web. 20 Nov. 2019. <>
"Australia." May 19, 2006. Accessed November 20, 2019.
"Australia." May 19, 2006. Accessed November 20, 2019.
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Added: 5/19/2006 07:26:39 AM
Category: Geography
Type: Premium Paper
Words: 3711
Pages: 14

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