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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad - College Essays

BONGO.. Always American Made - Analysis Of Bongo Jeans Ad

This ad for Bongo jeans is from the April issue of Seventeen magazine.
The ad gives no written description of the product. Only symbols and hidden
messages are used to draw in the reader and stir up interest in the product.
There is an attractive young couple engaged in what appears to be a
strip-poker game. The man is obviously losing. He is apparently nude behind a
card table, wearing only his shoes, with his jeans draped over him. His briefs
are on the floor under the table, reinforcing the fact that he is nude. He has a
look of disbelief on his face, but at the same time, he looks happy and content.
It is almost as if he is thinking, "Oh no, now I am nude. What will I do now?".
...

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most powerful
images in the ad. I believe they are there to counteract the sexual overtones
and idea of risk-taking in the ad. Milk is included as if to say, "Even though
these two young people are probably going to have sex when the game is finished,
they are wholesome, good people." Milk works much better than using soft drinks,
for example. If the makers of the ad had used cola for instance, the reader
could not have really known if the liquid in the glasses was cola, dark beer, or
liquor. By using milk, the people who produced the ad made certain that the
reader could make no mistake about what the glasses contain.
Surrounding the border of the ad are playing cards. I believe they
represent the idea of gambling and a "Devil may care" attitude. The cards convey
to the reader that its all right to gamble and take chances. They seem to say,
"If you wear our jeans, you can take chances and still be in control." Teen age
girls are looking for this type of message, so this ad ...

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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad. (2007, July 10). Retrieved December 24, 2024, from http://www.essayworld.com/essays/BONGO-Always-American-Made-Analysis-Bongo/67809

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"BONGO.. Always American Made - Analysis Of Bongo Jeans Ad." Essayworld.com. July 10, 2007. Accessed December 24, 2024. http://www.essayworld.com/essays/BONGO-Always-American-Made-Analysis-Bongo/67809.

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PAPER DETAILS

Added: 7/10/2007 05:25:52 PM
Category: Social Issues
Type: Premium Paper
Words: 548
Pages: 2

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