BUILDING A RADIO EMPIRE-CHANCE
"Media do not simply present cultural products for consumption; they provide much of the stuff of every day life through which we construct meaning and organize our existence."--Michael R. Real, Super Media
DEFINING MOMENTS IN MASS MEDIA
Newspapers. Media began with the written word . . . To date, the oldest existing written document dates back to 2200 B.C. By 500 B.C. Persia had developed a form of pony express and the Greeks had a ˇ§telegraphˇ¨ system consisting of trumpets, drums, shouting, beacon fires, smoke signals, and mirrors; transmitting a form of communication to the masses. In 200 B.C. the Chinese circulated the first ˇ§newspaper,ˇ¨ the Tipao gazette, to government ...
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the future of radio didnˇ¦t really begin until 1890 when Branly transmitted the first radio waves in France. In 1901 the American Marconi Company, the forerunner of RCA, sent radio signals across the Atlantic. And five years later, ˇ§a program of voice and music was broadcast in the United States.ˇ¨
In 1907 DeForest began a regular radio broadcast featuring music. In 1909 the first talk-radio format, covering womenˇ¦s suffrage, was broadcast. And in 1912, the United States Congress passed a law to regulate radio stations. In 1917 the first radio station, KDKA, was built; and in 1920 the first scheduled programs on KDKA were broadcast. The going rate for ten minutes of commercial airtime was $100. By 1924, the first sponsored radio program, The Eveready Hour, began. In that same year there were two and a half million radio sets in the United States.
The 1930ˇ¦s are characterized as the ˇ§Golden Ageˇ¨ of radio. In 1929 automobile manufacturers began installing ...
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homes. And in that same year, the first scheduled broadcasts evolved in Schenectady, New York. In 1939 the New York Worldˇ¦s Fair premiered the television to the public. That same year, regular television broadcasts began. By 1941, NBC and CBS began commercial transmissions, and by 1949 network television resonated throughout America. By 1951, there were one and a half million television sets in the United States.
In 1954, regular color television broadcasts began. And, in 1963 television news ˇ§came of ageˇ¨ with the broadcast and reporting of John F. Kennedyˇ¦s assassination. By 1965, almost all broadcasts were filmed in color, and the FCC regulated cable television. In 1968 ...
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"BUILDING A RADIO EMPIRE-CHANCE." Essayworld.com. November 27, 2004. Accessed November 22, 2024. http://www.essayworld.com/essays/BUILDING-A-RADIO-EMPIRE-CHANCE/18108.
"BUILDING A RADIO EMPIRE-CHANCE." Essayworld.com. November 27, 2004. Accessed November 22, 2024. http://www.essayworld.com/essays/BUILDING-A-RADIO-EMPIRE-CHANCE/18108.
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