Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
BUSINESS MARKETING Understando - College Essays

BUSINESS MARKETING Understando

"Everything is worth what its purchaser will pay for it." This phrase was said many centuries ago and is still worth today. Any time customer, in fact these customers whose costs are driven by what they purchase, increasingly look to purchasing as a way to increase profits and thus pressure suppliers to reduce prices. A good example beside the one in the article is when you are going to buy a car and you start searching about what car dealer is the best for you to buy yours. How can you decide which of the dealers it's the best for you, it is a good question. A growing number of suppliers have created a customer value models, that is no more than data-driven representations, of the ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

On the other hand, benefits are no more than in which any costs a customer incurs in obtaining the desire benefits, except for purchase price, are included. And finally value is what a customer gets in exchange for the price it pays. In fact, value is one of the two elemental characteristics of marketing offer; the other one is price.
Field value assessments that is the most commonly and accurate method used to build customer value models. This value is used to collect data about customer value models. However, if the field value does not work suppliers use direct and indirect survey question and focus groups. As everything in our life, the first time you do something is the most difficult. To get started with the customer value model the first thing a supplier need to do is to put together the right kind of value research team. In this team should be included the people with the product, engineers in the specified field, and people with marketing experience. This last ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.

Already a member? Login

CITE THIS PAGE:

APA
MLA
Chicago
Turabian

BUSINESS MARKETING Understando. (2006, September 16). Retrieved December 23, 2024, from http://www.essayworld.com/essays/BUSINESS-MARKETING-Understando/52446

"BUSINESS MARKETING Understando." Essayworld.com. Essayworld.com, 16 Sep. 2006. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/BUSINESS-MARKETING-Understando/52446>

"BUSINESS MARKETING Understando." Essayworld.com. September 16, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/BUSINESS-MARKETING-Understando/52446.

JOIN NOW

Join today and get instant access to this and 50,000+ other essays

PAPER DETAILS

Added: 9/16/2006 01:27:07 AM
Category: Miscellaneous
Type: Free Paper
Words: 1043
Pages: 4

Save |

Report

SHARE THIS PAPER

SAVED ESSAYS

Save and find your favorite essays easier