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Bloomingdales International Cu - College Essays

Bloomingdales International Cu

"AT BLOOMINGDALE'S, WE'RE ALWAYS AT YOUR SERVICE"
Bloomingdale’s is successful because they have positioned themselves in the retailing market, by offering unique merchandise from around the world, targeting a affluent, educated group of patrons aged between 35-55 years, and focusing on "Customer Service". This marketing strategy has been the back bone of their success.
Advertisement campaigns of Bloomingdale’s has portrayed the focus of "Customer Service", with slogans such as "At Bloomingdale's, we're always at your service" and "You are like no one else in the world, Bloomingdale's is like no other store in the world. ™."
Bloomingdale’s is like no other store in ...

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languages spoken. Thus, there are vast differences among nations as to the languages commonly spoken. Even within nations, there is often diversity as to the languages spoken. For example, Canada (English and French), India ( Hindi and English) Japan ( Japanese, English and Korean) have two or more official languages. However , the obvious language barrier, is not the only concern. Words have a variety of meaning within diverse countries.

To overcome this issue, Bloomingdale’s has available "Personal Shopping Assistant" Service. This is can be obtained at the International Service Desk, here they arrange for Associate that speaks the clients native language to assist. The signs in the store a mainly written in English, however there is a Store Directory is available in most languages.

CUSTOM LAWS (i.e.: Stamp Duties and Taxes)

Each country has their own Custom Laws and Taxation Law. Therefore it is imperative that the international clients are able to understand the ...

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PAPER DETAILS

Added: 9/16/2004 01:44:34 PM
Category: Miscellaneous
Type: Premium Paper
Words: 1120
Pages: 5

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