British Airways

Table of Contents
1.1 Company Overview 4
1.2 Current Strategies 5
1.3 The Basis for Strategic Management Process 6
1.4 Stages of Strategic Management Process 7
2.1 PESTEL Analysis 8
2.1.1 Political 8
2.1.2 Economic 8
2.1.3 Social 9
2.1.4 Technological 9
2.1.5 Environmental / Ethical 9
2.1.6 Legal 10
2.2 Porter's Five Forces 10
3.1 Strength 12
3.2 Weakness 12
3.3 Opportunities 12
3.4 Threats 13
4.0 Strategy Formulation 14
4.1 Difference between Corporate and Business Strategy 14
5.0 Porter's Generic Strategies 14
6.0 Advantages and Disadvantages of Related and Unrelated Diversification 16
6.1 ...

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of this report was for the purpose of producing s strategic plan using theories of strategic management for British Airways that can be implemented over the next three year period. At the same time, being the United Kingdom's leader in airline operations, British Airways has faced an increase in competition over the last 10 years and thus has had to contend with an increasing amount of the market share being shared by more and more firms.

The report is carried out by first and foremost; analysing the current internal and external environment of British Airways. Through strategic evaluation several important recommendations that the British Airways can focus upon are suggested. These strategies play an important role in assisting the British Airways to regain lost ground in the current airlines market. There will an implementation of a combination of two strategies- namely the people processes strategy and a strategy that is focused on technological advancements.

The people ...

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strategic decisions. The British Airways was already the first airline to be a part of the scheme of European countries reducing greenhouse gas emissions. Apart from the novelty improvements towards the ways in which passengers actually fly have also undergone huge revolutions thanks to the British Airways. Passengers printing their own boarding pass where initiated by the British Airways. Among the other initiatives that British Airways have been able to come up with include the company's on-going developments in the Heathrow airport which happens to be the United Kingdom's and one of the world's busiest airports.

The global economic collapse of 2008 has also affected British ...

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British Airways. (2014, March 26). Retrieved May 31, 2020, from
"British Airways.", 26 Mar. 2014. Web. 31 May. 2020. <>
"British Airways." March 26, 2014. Accessed May 31, 2020.
"British Airways." March 26, 2014. Accessed May 31, 2020.
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Added: 3/26/2014 05:22:04 AM
Submitted By: stroma01
Category: Business
Type: Premium Paper
Words: 6327
Pages: 24

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