Business - A Case Study

An ongoing problem with most research facilities around the globe is funding. Now that Vertoxin has been discovered, the next step is to get it onto pharmacy shelves across North America. In order to do this Dr. Lingwood and his research team must put the drug through three stages of testing in living human patients. These three stages are estimated to take up to seven years to complete. With the help of additional funding, Dr. Lingwood hopes to bring that number down to three or four years. This is where I come in. My case study problem is raise enough money through government funding to support the testing procedures throughout the four years. When looking at this problem we ...

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million - $2 million in funding,
- to be split evenly over four years
2. To shorten the completion time of the three stages
Develop Strategies:
Once our objectives had been set, Dr. Lingwood and I began to develop goal-achieving strategies. When deciding on a suitable strategy we decided to take snap shot of Dr. Lingwood’s department in a "perfect world". In other words, we looked at how the department would operate at peak efficiency and work to find ways to achieve that level of performance.
Objective 1: To obtain $1.5 million - $2 million in funding
Strategies: a) Apply for a grant from the Canadian Cancer Society and/or other appropriate government agencies.
b) Fund raise among wealthy donors
c) Improve awareness of Vertoxin
Objective 2: To shorten the completion time of the three stages.
Strategies: a) Create a list of experiments and procedures along with corresponding deadlines.
b) Increase lab organization to ...

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Business - A Case Study. (2004, July 2). Retrieved March 18, 2019, from
"Business - A Case Study.", 2 Jul. 2004. Web. 18 Mar. 2019. <>
"Business - A Case Study." July 2, 2004. Accessed March 18, 2019.
"Business - A Case Study." July 2, 2004. Accessed March 18, 2019.
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Added: 7/2/2004 12:44:26 AM
Category: Miscellaneous
Type: Free Paper
Words: 1212
Pages: 5

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