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Business Plan: Blu.Products - College Essays

Business Plan: Blu.Products

Chapter 6 Applications exercises:

Analyze a Blu.Product Smartphone; then answer the following:

1. Can you describe Blu.Products main Smartphone features?

a. Blu.Products Smartphone Dash features:

Fully outfitted 3G touch screen, Smartphone, Android 2.3 Gingerbread O.S., with Wi-Fi, WAP & html, video call, GPS, push mail, mp3/mp4, with primary & secondary camera.

2. Describe what you believe to be the marketing vision for Blu.Productst based on what you observe. Write a positioning statement for Blu.Products.

Market vision for Blu.Products:

Blu.Products is the leader in selling designer Smartphones.

Positioning statement for Blu.Products:

Blu.Products is the ...

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Concentrate on the lifestyle Smartphone consumers have, those who have a sociable character with a frantic lifestyle that wants to keep in touch with family members, friends and/or clients.

Behavioral: Concentrate on consumers that buy latest advances in Smartphone technology and , buy designer and stylish Smartphones.

4. Where do you think Blu.Products is in the product life cycle?

Blu.Products product cycle: Growth: The brand is almost known in all Latin America and some other countries and growth in terms of sales keep growing and now there are ocusing in becoming a truly global Smartphone supplier , bringing more potential sales growth.

Chapter 7 key concept questions.

1. Brainstorming five creative ways for a small business with a very low budget to advertise and promote its products or services using the latest developments in communication and internet technology.

a. Creating blogs: Maintaining a business blog is an inexpensive way of ...

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PAPER DETAILS

Added: 4/22/2012 07:43:33 PM
Submitted By: danyvaly
Category: Business
Type: Free Paper
Words: 858
Pages: 4

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