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Buying A Baskin-Robbins Franchise - College Essays

Buying A Baskin-Robbins Franchise

We chose to buy a Baskin-Robbins franchise. As ice cream fanatics,
we felt that this franchise would appeal to a wide age range. Because of
this wide audience, the hopes for success are greater. Baskin-Robbins is a
major part of Allied Domecq, a company with interests in Food Manufacturing,
Retailing, Brewing, and the Wholesale of spirits and Wines.
Ever since it was founded in 1945, the Baskin-Robbins concept has
been a simple one-- to provide customers with 31 flavors, one for each day
of the month. Because of the rich quality of the ice cream the customers
demanded more flavors. The current flavor list had over 700 flavors. The
company goal is to provide the franchisees with the ...

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franchise opportunity, those
interested must have a net worth of at least $300,000. Though very rare,
the Corporation does offer limited financing for qualified candidates.
Because of this if one wants to become a franchise owner, it is necessary
to get loans and private investments that can be used with your own
personal savings for this venture.
Once the preliminary paperwork is completed, Baskin-Robbins offers
a Turnkey Operation which starts with the site selection and lease
negotiation assistance and continues with the completion of store
construction, equipping, furniture, and signage. The new franchisees will
then spend a minimum of three weeks at Baskin-Robbins National Training
Center in Burbank, California. There they will be instructed in product
preparation and profit training, as well as pre and post opening assistance
by the Corporate staff. Throughout the duration of the franchise, the
Corporation offers ongoing support systems including Marketing ...

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PAPER DETAILS

Added: 8/14/2008 06:26:11 PM
Category: Economics
Type: Premium Paper
Words: 432
Pages: 2

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