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Can Manufactured Bands Ever Be Classified As 'Good' Art? The Effect Of The Market On The Construction Of Music - School Essays

Can Manufactured Bands Ever Be Classified As 'Good' Art? The Effect Of The Market On The Construction Of Music


Can Manufactured Bands Ever be Classified as 'Good' Art? The Effect of the Market
Introduction
Manufactured bands now make up a major percentage of chart music today,
not least of them Take That, Boyzone, Bad Boys inc., East 17 and other all-boy
pop bands. In this essay I would like to discuss how the standard of art has
been lowered by the capitalistic system of the music industry, using a specific
example - "Upside Down", which is maybe the latest addition to this genre of
music.

By this genre of music, I mean the all-boy bands which have been
specifically manufactured and targeted at the 'teenybopper' age class (and also
the gay market?).

Personal Opinions
To argue that this form ...

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the product original.

Two values by which I judge music are creativity and originality. I
believe that good art provides 'food for thought' - that special something which,
after the tape has finished, after leaving the cinema or closing a book, leaves
an 'aftertaste' - something to think about, be it, 'how did he/she play that' or,
'what was he/she trying to say with that piece,' the list goes on.

Basic Market Analysis
For the purposes of this essay, I want to split marketing into two
general strategies. The first of these is where the designers make a "product"
to their own specifications and then look to see where and how they will be able
to sell it in the overall market. The second strategy is the opposite of the
first - the designers examine the general market, target a certain area and
tailor make a product to fit this area exactly.

The latter of these strategies is the one employed when a band is going
to be manufactured. The designers have studied the market and ...

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music. Although they became a
success and sold millions of records, they did not compromise their music to do
so.

The third group are one hundred percent commercially based. Any music
made by a band in this category is produced for a pre-specified area of the
market with the sole intention to make money. The product is tailored according
to what the mass audience wants, therefore any aspect of art is compromised.

Case Study - Upside Down
Upside Down fit perfectly into the third category in Hirschman's Three
Market Segment Model. Put together by two managers, they use the second of the
general strategies I have described above - first check the market to find an
opening and then ...

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"Can Manufactured Bands Ever Be Classified As 'Good' Art? The Effect Of The Market On The Construction Of Music." Essayworld.com. June 2, 2004. Accessed December 23, 2024. http://www.essayworld.com/essays/Can-Manufactured-Bands-Ever-Classified-Good/8808.
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PAPER DETAILS
Added: 6/2/2004 07:48:51 AM
Category: Music & Musicians
Type: Premium Paper
Words: 2383
Pages: 9

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