Carrefour

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m˛ equal to one third of traditional supermarkets, but Carrefour also adds value to its stores since it is advantageously accessible off a highway for consumers. Additionally, any product purchased more than once a year could be bought at a Carrefour store at a discounted price. Thus, convenience and price are important factors when establishing a competitive advantage. The high degree of consumer acceptance is testament to the fact that Carrefour has a corporate strategy that is viable in the retail market.
However, due to the success of the Carrefour model, many competitors entered the market. Due to the introduction of competitors and the building activity of all hypermarket operators, industry analysts project that consumer needs for store size in France are currently at half the required amount. Thus, the current situation of the France market has Carrefour management facing important policy decisions centered on the direction of future corporate growth. ...

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this type of arrangement. Nevertheless, both companies assume the risk of the venture and share in the profits. It is important that a company’s risk is adequately reflected in their percentage of the profits. An additional consideration when opting for this form of operating structure is the possibility of the other firm opening their own stores and directly competing with Carrefour store.
Finally, the last way in which Carrefour could expand is through franchises. One of the greatest advantages of franchising is that it allows companies to expand their business with the financial backing of franchisee. The franchisees typically pay for all the startup costs. Additionally, the ...

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