Comparative Analysis of Botany 500 and Dolce & Gabbana Ads

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exposed by the lack of clothing almost as much as the actions of the models in the advertisements. The question becomes what part of sexuality is socially acceptable, how much is too much, what type of sexuality is acceptable. While advertising has influence over societies perceptions the ad designers do not have ultimate autonomy to do as they please they have to work with in the bubble of main steam society’s beliefs and continuously gently push on the boundary to be innovative and successful. This paper analyzes this symbiotic relationship through the two ads assigned.

Visual Narrative

The Botany 500 ad featured in Gentleman’s Quarterly in 1968. The ad consists of a picture of two suited thin statuesque men flanking a woman leaning on a podium that blends into the background. The men look toward the viewer while the woman looks off camera with her hands out displaying perplexity. The image takes three quarters of the ad space while the bottom of the ad features the company ...

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different. The Botany 500 ad is selling men’s suits it is very clear the suits are the focus of the ad. The suits worn by the models are the biggest element and the written words describe their physical and fashionable qualities. The models reflect the standard of attire expected of gentleman as seen in popular television shows of the era like Ed Sullivan, Bewitched, and Jackie Gleason. In public men wore suit and ties as regular attire. The woman in the image is hidden by the podium, she is shorter than the male models, her shirt further blends her into the background and the male models are not even looking at her; she is clearly not needed except for the purpose of adding a sexual ...

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