Coors Inc. Case Analysis

Want to read the rest of this paper? Join Essayworld today to view this entire essay and over 50,000 other term papers

with a new distributor because it has steadily increased over the time period of four years.

2) A break-even analysis is done to determine whether or not the distribution would be able to sustain itself. The break-even analysis is based on the wholesalers in 1999 and the average prices of beer. In order for the distribution to break even, Mr. Brownlow would have to have a profit of $195,360, which is equivalent to selling 36,000 Coors (Appendix 2). The break-even analysis exemplifies a positive distinction between the required figures needed for the break-even and the possible figures based on the predicted percentages.

3) Study case G allows us to conclude that due to previous consumers, Coors is likeable by 48.8% of consumers. As much as consumers enjoy Coors, they are also other brands that are competing with Coors and trying to target the same consumers. Other brands include Miller, Miller Lite, and Budweiser. A major factor as to why some consumers would ...

Get instant access to over 50,000 essays. Write better papers. Get better grades. Already a member? Login

CITE THIS PAGE: