Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Cover Girl Cosmetics - School Essays

Cover Girl Cosmetics

Why Cover Girl is one of the most successful cosmetic organizations since the 1960’s? By: Heather Hale have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does do it? A lot of Cover Girl’s strong, on going successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dentation in today’s ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of . To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.” The grand prizewinner of this sweepstakes is an appearance in the new 98 Degrees music video. This advertising doesn’t just take place in the Target stores; it also takes place in Teen magazine, stickers on the new 98 Degrees CDs, a national radio campaign, and the national Teen People magazine. Because ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.

Already a member? Login

& Gamble is making mammoth changes everyday offering something for everyone. Trial size versions of Tinted Moisturizer will go to teenagers, while All Day Foundation samples will go to the older customers. Although Cover Girl has a large affect on teenagers, it’s proven they sell more products to women over 30 years of age. Cover Girl has one of the largest mass lines in terms of items, with an estimated 800+ SKUs. One other important advertisement Cover Girl uses is teaming up with different magazines to promote their products. In 1992 Cover Girl teamed up with YM magazine to promote their products. This special edition of YM was called “Love Special.” This particular promotion stayed on ...

Succeed in your coursework without stepping into a library.
Get access to a growing library of notes, book reports,
and research papers in 2 minutes or less.

CITE THIS PAGE:

APA
MLA
Chicago
Turabian

Cover Girl Cosmetics. (2007, September 3). Retrieved August 2, 2025, from http://www.essayworld.com/essays/Cover-Girl-Cosmetics/70572

"Cover Girl Cosmetics." Essayworld.com. Essayworld.com, 3 Sep. 2007. Web. 2 Aug. 2025. <http://www.essayworld.com/essays/Cover-Girl-Cosmetics/70572>

"Cover Girl Cosmetics." Essayworld.com. September 3, 2007. Accessed August 2, 2025. http://www.essayworld.com/essays/Cover-Girl-Cosmetics/70572.

JOIN NOW

Join today and get instant access to this and 50,000+ other essays

PAPER DETAILS

Added: 9/3/2007 12:46:39 AM
Category: Political Science
Type: Premium Paper
Words: 1690
Pages: 7

Save |

Report

SHARE THIS PAPER

SAVED ESSAYS

Save and find your favorite essays easier