Cover Girl Cosmetics

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describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of . To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.” The grand prizewinner of this sweepstakes is an appearance in the new 98 Degrees music video. This advertising doesn’t just take place in the Target stores; it also takes place in Teen magazine, stickers on the new 98 Degrees CDs, a national radio campaign, and the national Teen People magazine. Because ...

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& Gamble is making mammoth changes everyday offering something for everyone. Trial size versions of Tinted Moisturizer will go to teenagers, while All Day Foundation samples will go to the older customers. Although Cover Girl has a large affect on teenagers, it’s proven they sell more products to women over 30 years of age. Cover Girl has one of the largest mass lines in terms of items, with an estimated 800+ SKUs. One other important advertisement Cover Girl uses is teaming up with different magazines to promote their products. In 1992 Cover Girl teamed up with YM magazine to promote their products. This special edition of YM was called “Love Special.” This particular promotion stayed on ...

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