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Crown Casino - School Essays

Crown Casino

The casino industry in Australia operates under an environment of uncertainty. According to the Australian Bureau of Statistics Australia’s 13 casinos recorded a total operating loss of $288 million in 97-98. Outsiders predict a gloomy future for the casino industry in the next few years due to the reduction in international high rollers and the low level of management talent in Australia’s young casino industry.?? In this business environment Crown must implement business strategies will carry it into the next century as one of the worlds most successful casino complexes.
The Crown was set up as a multimillion-dollar establishment in order to attract international gamblers especially the ...

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the perception of corruption which can be used to market Crown as a reputable operator in the world stage.
Its current strategy of focusing on the Asian market is an inefficient management of resources. Crown should focus on the growing local market, which would stabilise the balancesheet, as the focus should be on maintaining a high volume of local gamblers as opposed to a small number of high rollers. The current volatile earning figures for Crown are caused due its reliance on Asian junket gamblers. In the current business environment buyer power is high as Crown focuses on few high volume gamblers this should be reduced, as it should concentrate on a higher numbers of smaller gamblers.
The recent increases in the gambling to HDI ratio as a result of better domestic economic conditions should be exploited by Crown. In order to broaden its local market advertising campaigns to lure the suburban poker machine players towards the city and away from RSL clubs and bars should be ...

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PAPER DETAILS

Added: 4/6/2006 05:09:46 AM
Category: Miscellaneous
Type: Premium Paper
Words: 741
Pages: 3

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