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Customers For Life By Carl Sew - School Essays

Customers For Life By Carl Sew


Carl Sewell’s book “Customers for Life” is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is the number selling luxury automobile dealer in the country. He started from the bottom and manipulated his automobile business into a 250,000,000-dollar business. In his book he explains the things that he has found to work for his business in great detail so that you may also apply them to your business. The entire book revolves around these 10 commandments to customer service:
The Ten ...

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not ensure you’ll do the job right the first time, every time. Only systems guarantee that. There are two major components of a system. The first being to do the job right the first time and the second one is having a plan in place to deal with things when they go wrong. Being nice to the customers is only 20% of providing good customer service, the other 80% of good customer service is providing the customer with what they need and want.
3. Underpromise, overdeliver. Customers expect you to keep your word, but rather than merely keep it, exceed it. You never want to charge the customer more than the estimate. To ensure that this will happen, build yourself a cushion so that you will be able to deliver the goods at a lower cost if possible. This will make the customer like doing business with you; thus he will spend more money with you. There is the possibility of being able to charge the customer the inflated amount, but this is not a good idea. Keeping the difference ...

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Customers For Life By Carl Sew. (2007, November 20). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Customers-For-Life-By-Carl-Sew/74592
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PAPER DETAILS
Added: 11/20/2007 12:21:19 AM
Category: Miscellaneous
Type: Premium Paper
Words: 976
Pages: 4

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