Detroit’s Loss of the Car Market and Downfall
Detroit's Loss of the Car Market
ONE: What is Maynard's premise; what is he trying to accomplish? Is Maynard successful in achieving his purpose? The thesis / premise of this book is that Honda outsells and out-shines Ford, Chrysler, and GM, in the world of auto manufacturing. "Detroit's single-handed control of the American automobile industry has been lost forever" (8), pretty much summarizes the reality Maynard exposed. In fact, in his introduction, the author points out that in 2002, Honda earned more money than Ford, Chrysler and GM combined. The author also presents a prediction (based on sales and trends) that by 2010, "cars and trucks from foreign-based companies could ...
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car buyer searches for in an auto. Indeed, the quality and reliability of Toyota and Honda cars - Toyota is 4th in auto sales in the U.S., and first in Japan; Honda is 5th in the U.S. market and 2nd in Japan - have brought huge dividends to these manufacturers.
TWO: Does the book represent new or traditional interpretation on the economic/historical era under consideration? Consult one outside source; are the author's statements and analysis consistent with others writing about this period? An article in the Detroit Free Press (McCracken, 2001) states in specifics the reasons for Detroit's demise, echoing very closely what author Maynard has expressed. "The growing number of buyers...who are forsaking domestic vehicles for imports, is hurting Detroit's automakers." Of course this was three years ago, but McCracken's article rings contemporarily when he points out that vehicle sales at Ford, GM, and Chrysler "are down 8.9%" through June, 2001, whole "sales of cars and trucks ...
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size their ultimate priority...they made vehicles their ultimate priority." And yet, he continues, "The overriding goal of General Motors and Ford has never been to simply be good, but to be big..." He states: "Deals, not product development, have driven GM, Ford, and Chrysler in the past decade." And it's been deals rather than the quality of cars because the executives in Detroit "have traditionally been finance men" who view cars as "an end result of a great enterprise," rather than important products. To back this statement up, he mentions that (12) three of the last four GM chief executives "came up through its New York finance staff."
Meantime, he points to the kind of ...
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"Detroit’s Loss of the Car Market and Downfall." Essayworld.com. August 3, 2016. Accessed November 23, 2024. http://www.essayworld.com/essays/Detroit-s-Loss-Car-Market-Downfall/105796.
"Detroit’s Loss of the Car Market and Downfall." Essayworld.com. August 3, 2016. Accessed November 23, 2024. http://www.essayworld.com/essays/Detroit-s-Loss-Car-Market-Downfall/105796.
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