Does Vision And Mission Emerge

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one group or category of people from another’. Hofstedes research of different organisations and countries allowed him to make predictions on the way different societies operate, including their management processes and the theories that would be used in management. Morgan (1996) refers to culture as ‘the pattern of development reflected in a society’s system of knowledge, ideology, values, laws, and day-to-day ritual’. In subsequent writings he expands on organisational culture as ‘self-organising and is always evolving’ and also ‘ we are observing an evolved form of social practice that has been influenced by many complex interactions between people, events, situations, actions, and general circumstances’. These broad definitions of organisational culture are important bases and will be used throughout.
Defining strategy is a difficult process because it is a complex concept that has many forms and is constantly changing. ...

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to the present and is a focus of behaviour and therefore it is very important to the organisation. Vision is valuable due to the importance of goals, but less so because sometimes visions can become useless if they are achieved in a short space of time or if they are overly ambitious. It has been shown that vision and mission are different concepts but because they are predominantly overlapping, for the remainder of this paper the overall concept will be referred to as ‘mission’. Many management journals define a strong mission as one that incorporates four general elements – purpose, strategy, behaviour standards, and values. These concepts will be explained and ...

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