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E-corporation And Their Busine - Example Papers

E-corporation And Their Busine


ss Model
Selling businesses, products or services has become much more complex through the Internet. As Hugh Patission mentioned, “The E-Corporation - Competition today is not between products, it's between business models”. This explains the complexity of the whole marketing of a product or service via net. Which way is more efficient, cheaper, updated, or which model to use for a specific product? Should companies go directly to consumers via the Web or protect their traditional channels? These are the daily questions of many corporations selling on the net.
The World Wide Web is a large environment progressing and changing at a very erratic pace, and only companies quick in ...

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net is that one normally surfs on the page he or she wants, therefore the consumer almost gathers the total control of what to buy, choose, compare with, or how much information to retrieve. This change brings the first difficulty for companies, the bargain of a product. Obviously one of the major new facilities for consumers with the advantage of being able to compare prices much easier, efficient and less expensive, consumers become more picky and more specific in what they want or need. It is not a situation anymore in which the consumer has to satisfy its need with a similar object, or has to wait for a specific order or is even a victim of lack of information (e.g. pays more for a product than he should). Corporations are offering the consumer any possible variation on their products, e.g. consumer can order a digital camera in green not having to wait and fill-out a specific order in a store.
This enlarges the information or the access to available information giving the ...

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producer has to be hunted. The advertising model is based on using creative advertising banners and links in very frequented web-pages. Some companies have successfully advertised their new products and services through this system making sure their ads are more creative and attractive for the roaming eyes of the consumer. The biggest winner here though, is the page that offers that space. Search engines like Amazon or Yahoo have made big use of this model. All the services they offer (e.g. chats, games, e-mail, search engine etc.) are for free, charging companies for the use of space for ads on their Web-pages. The more frequented a page is the more it costs to display an ad. Companies ...

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PAPER DETAILS
Added: 10/4/2006 10:22:59 PM
Category: Miscellaneous
Type: Premium Paper
Words: 2373
Pages: 9

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