Etrade

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*providing the broadest range of high value-added tools, products and services;
*enabling "anytime, anywhere, anyway" access, worldwide, to actionable information;
and
*integrating a broad-based digital financial media strategy with existing product and service offerings

(10 K report)

Growth Strategies

expanding global coverage by launching new sites in four additional countries (France, Sweden, the UK, and Japan) to complement our existing coverage in Australia, New Zealand and Canada; the acquisition of TIR in August 1999; and in January 2000, the acquisition of Telebanc. TIR is active in equity, fixed income, currency and derivatives markets in over 35 countries, and holds seats on multiple stock exchanges around the world. Telebanc is the parent of Telebank, an Internet-based, federally chartered savings bank, offering a wide range of Federal Deposit Insurance Corporation ("FDIC")-insured and other banking products and services.


Strategic Relationships

We ...

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various marketing and promotional programs designed to build the E*TRADE brand and generate new accounts.

Microsoft. We have entered into numerous agreements with Microsoft, to be broadly presented on Microsoft Money Central and the Microsoft Brokerage Center. Additionally, we are the exclusive sponsor of Microsoft Money 2000, recently ranked as the #1 Personal Financial Management Software by PC Magazine and CNET.

Hilton HHonors. We have entered into a co-marketing agreement with Hilton HHonors, to offer HHonors Bonus points to Hilton HHonors members who open accounts with us.

Buy.com. We have entered into a co-marketing agreement with buy.com, one of the nation's leading ...

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