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Evaluation of the Costs and Benefits of Microsoft’s Purchase of Nokia’s Phone Assets in 2013 - Example Papers

Evaluation of the Costs and Benefits of Microsoft’s Purchase of Nokia’s Phone Assets in 2013

With developing technologies and growing demand smartphone market has become much more competitive during the past few years. Key ways to develop success in the market are gradually changing as well, so for companies that have a smaller market share than Apple and Samsung it might become quite a challenge to keep their heads above water.

Nokia, possessing 38% of mobile market share in 2008, has lost almost all of its influence in just a couple of years as touch screen sensor smartphones have entered the industry. In 2013 Nokia sold its mobile phone division to Microsoft, company's long-term partner, for $7.2 billion. Now, after a few years, it becomes possible to make some observations ...

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into a global leader in the telecom network equipment industry has given the company an opportunity to gain the support and, what's more important, the name of a software industry giant Microsoft and make a new appearance on the global smartphone market. The company's sales rose up to 13% in 2014, with shares rising 5.3%.

oo Microsoft: expanding market influence

By forming a merger with Nokia Microsoft has got a 10-year patent license package and a team of professional designers and inventors. This made it possible to develop Windows Phone and Lumia handsets into newly organized mobile devices, optimizing design, functionality, performance and maximizing profit. What is more, with the package deal from Nokia Microsoft obtained a lot of new customers and access to emerging markets: in 201245.5% of Nokia shipments were to Greater China, the Middle East, Africa and Latin America.

oo Integrating hardware and software

Microsoft got an opportunity to expand ...

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Evaluation of the Costs and Benefits of Microsoft’s Purchase of Nokia’s Phone Assets in 2013. (2017, June 20). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Evaluation-Costs-Benefits-Microsoft-s-Purchase/106335
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"Evaluation of the Costs and Benefits of Microsoft’s Purchase of Nokia’s Phone Assets in 2013." Essayworld.com. June 20, 2017. Accessed December 23, 2024. http://www.essayworld.com/essays/Evaluation-Costs-Benefits-Microsoft-s-Purchase/106335.
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PAPER DETAILS
Added: 6/20/2017 12:08:43 AM
Submitted By: summerjam08
Category: Business
Type: Premium Paper
Words: 802
Pages: 3

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