Evaluation of the Costs and Benefits of Microsoft’s Purchase of Nokia’s Phone Assets in 2013

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into a global leader in the telecom network equipment industry has given the company an opportunity to gain the support and, what's more important, the name of a software industry giant Microsoft and make a new appearance on the global smartphone market. The company's sales rose up to 13% in 2014, with shares rising 5.3%.

oo Microsoft: expanding market influence

By forming a merger with Nokia Microsoft has got a 10-year patent license package and a team of professional designers and inventors. This made it possible to develop Windows Phone and Lumia handsets into newly organized mobile devices, optimizing design, functionality, performance and maximizing profit. What is more, with the package deal from Nokia Microsoft obtained a lot of new customers and access to emerging markets: in 201245.5% of Nokia shipments were to Greater China, the Middle East, Africa and Latin America.

oo Integrating hardware and software

Microsoft got an opportunity to expand ...

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