Evaluations And Analyses Of An E-Commerce Strategy

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in touch on any and every level they choose to be from creation, to promotion to sales' (Owsinksi, 2009, p. 18).
With this change to the industry's structure, comes several new ways to manufacture, distribute, and successfully exploit an artist's content. In turn, Artists and managers can now pursue previously untapped options outside of traditional recording, manufacturing, and distribution channels.
Without a strategy that centres on fans the artist risks becoming irrelevant and declining. Close relationships with fan bases provide opportunities to build a career and commercialise their talent. With loyalty from passionate fans, comes valuable strategic advantages. More information will be available about who the users are, what the desire from the service you are offering them, and most importantly how to give them what they want. This enables the monetisation of products and experiences relating the the artist.
In today's music climate it is essential for an artist ...

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then change to another, with GLOBAL WEB INDEX (()) reveals that digital consumers now own an average of 3.64 connected devices. With these figures in mind it is imperative to have a website that functions of numerous devices.
As a case study of a successful Ecommerce stratagem let's look at McFlys "Supercity" site. Supercity took two years to make and was funded entirely by the band themselves. The aim of the site was to increase the bands status by treating the fans as members as opposed to mere visitors, in turn building a strong rapport between both parties. This unrivalled access allowed to band to ignore all the old rules about what they can and can't do. Casual fans could ...

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