Fast Fashion: The Rise Of Zara And Uniqlo

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rebirthed in 2005, has now become the fifth big fast fashion brand around the world and the largest clothes company in Asia.

Why can they grow so fast? How does their brand marketing work, so that they can quickly spread over the world? In our research paper, we will discuss their marketing strategies respectively and why they can be so successful.

II. Purpose

By discussing the two biggest brands in different continents, our purpose is to find out the similarities and differences of these 2 brands marketing strategies and how these strategies lead to their success. Lastly, what Taiwan fast retailing brands can learn from them.

III. Research Methods

We analyzed the information about Zara and Uniqlo by researching the relative academic documents and our own observation, the two important fast retailing firms and applied the results of our questionnaires to confirm their successful factors.

We use the marketing theory of 4Ps to do comparison of Zara and Uniqlo, and ...

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have manifest and specific style to design clothes.
4. Fast fashion: Imitating the factors of International brands and add the latest street style. It creates a fashion that can be a hit today but can be out of date the other day. Its cheap and affordable price allows people to go with the trend. These brands often control the entire clothing process from designing to shop floor. For example, Zara, UNIQLO.

V. About Zara and UNIQLO

Zara:

The 1[st] retailing clothing industry in western countries. Founded in 1974, Spain. As one of Inditex Inc.'s branch, Zara has over1808 stores around the world! In 2012, Zara's selling profit had reached 159 hundred million Euro(6200hundred ...

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