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Fowles Article Analysis - College Term Papers

Fowles Article Analysis

Fowles Article Analysis

How many ads is one exposed to on a daily basis? The average person may see over 500. Of these 500, less than 100 are actually remembered, with even less impacting the person's outlook on the product. Advertisers have to take extreme measures in research to make sure their product is one of the few being remembered. Using the known needs of people, an advertising agency can pick and choose what appeals they want to strike with people to make their product stand out. Some of the most affective appeals like sex are also very risky. If an advertising agency shows too strong of a tie with sex, some consumers may lose focus on what the product actually is or be ...

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very calm tone. He makes interesting points yet never really gets fired up about it. The laid-back nature of the paper shows that the writer has no significant bias. He never really picks a side yet just explains the concepts as they are.
The article opened my mind to the idea of using an appeal too much. I always thought to ensure that the audience was persuaded to buy a product you would need to use as much appeals as possible to drive home the companies message. This article introduced to me that people may get turned off by too much of an appeal. I learned that one must use the right mix of an appeal to reach all of their potential audience. This changed my mind about an idea that the commercials with the most humor will sell the most products. Rather, the advertisement with the best mix of humor and information will sell the most products.
The analysis of the appeals by Fowles is definitely credible. The analysis is very in depth and shows he has very strong knowledge of ...

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Fowles Article Analysis. (2012, October 21). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Fowles-Article-Analysis/101711

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PAPER DETAILS

Added: 10/21/2012 10:14:45 PM
Submitted By: clarkquis000
Category: Business
Type: Premium Paper
Words: 465
Pages: 2

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