Global Market Opportunities of Wendy's

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we must aware English is not popular in China because their education level has not manage to other well develop countries. Therefore, Chinese name, Chinese description and Chinese legal document are necessary for a foreign enterprise to survive in China. Second, foreign enterprises must aware that legal system of China is totally from western countries. They have to study it carefully before they move a move.

From the SWOT analysis of Wendy's shows it has potential to success in China market. However some of its weakness and threat will become a risk of it. Therefore Wendy's should follow the following strategies to low its risk and improve its success ration.

1) Enter the China market by using Eclectic Paradigm model.

2) Improve its support and control factors by set up an International division in China.

3) Develop it product base on Transnational Strategy.

4) Aware the population change in Western countries.

5) Internet order and delivery will become a main ...

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28 countries (e.g. U.S., Canada, Middle East, North Africa, Russian, Eastern Caribbean, Argentina, Singapore, Philippines, Japan, etc) though self-ownership and franchises. In 2013, the system-wide sale of Wendy's had reach approximately $9 billon and its revenues was approximately $640 million. (Wendy's 2013)

The business strategy of Wendy's is not target on cheap price and low quality meal. However, it built its brand with high quality and quick speed service. Wendy's emphasize its foods are fresh. As Kotler et al. (2010) mention consumers loyalty is coming from a powerful brand name, customers refuse substitutes even your competitor hold a prices war with you.

2. Evaluate of ...

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