Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Gucci Case - Essay

Gucci Case

Problem Statement

With current economic downturn, should Robert Polet concentrate solely on strengthening the Gucci brand further, or should he expand the multi-brand strategy to the next level?

Situation Analysis

As the economy began to deteriorate near the end of 2008, luxury brands like Gucci, Prada, and Louis Vuitton all began to feel the effects. Consumers were beginning to spend less and save money through the times of economic uncertainty. One of the hardest hit industries what that of luxury goods. Robert Polet was faced with an extremely daunting challenge of determining how to leverage the Gucci Group brands to remain profitable during the economic downturn.

Major ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.

Already a member? Login

CITE THIS PAGE:

APA
MLA
Chicago
Turabian

Gucci Case. (2011, March 6). Retrieved March 31, 2025, from http://www.essayworld.com/essays/Gucci-Case/95605

"Gucci Case." Essayworld.com. Essayworld.com, 6 Mar. 2011. Web. 31 Mar. 2025. <http://www.essayworld.com/essays/Gucci-Case/95605>

"Gucci Case." Essayworld.com. March 6, 2011. Accessed March 31, 2025. http://www.essayworld.com/essays/Gucci-Case/95605.

JOIN NOW

Join today and get instant access to this and 50,000+ other essays

PAPER DETAILS

Added: 3/6/2011 08:30:16 PM
Submitted By: takiz1ma
Category: Economics
Type: Premium Paper
Words: 162
Pages: 1

Save |