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Gucci Case - Essay

Gucci Case

Problem Statement

With current economic downturn, should Robert Polet concentrate solely on strengthening the Gucci brand further, or should he expand the multi-brand strategy to the next level?

Situation Analysis

As the economy began to deteriorate near the end of 2008, luxury brands like Gucci, Prada, and Louis Vuitton all began to feel the effects. Consumers were beginning to spend less and save money through the times of economic uncertainty. One of the hardest hit industries what that of luxury goods. Robert Polet was faced with an extremely daunting challenge of determining how to leverage the Gucci Group brands to remain profitable during the economic downturn.

Major ...

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Gucci Case. (2011, March 6). Retrieved November 23, 2024, from http://www.essayworld.com/essays/Gucci-Case/95605

"Gucci Case." Essayworld.com. Essayworld.com, 6 Mar. 2011. Web. 23 Nov. 2024. <http://www.essayworld.com/essays/Gucci-Case/95605>

"Gucci Case." Essayworld.com. March 6, 2011. Accessed November 23, 2024. http://www.essayworld.com/essays/Gucci-Case/95605.

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PAPER DETAILS

Added: 3/6/2011 08:30:16 PM
Submitted By: takiz1ma
Category: Economics
Type: Premium Paper
Words: 162
Pages: 1

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