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Image Audit Of Olav Thon Real - Online Essay

Image Audit Of Olav Thon Real

Estates
Corporate Communication – 1998-99
? Describe your organization and do a mini-SWOT analysis of it.
Olav Thon Eiendomsselskap ASA was founded and given its present structure in
1982. The company is a part of the Olav Thon Group. It was introduced on the Oslo Stock Exchange in 1983, and the company has grown considerably since then. The Group is mainly involved in real estate and operations in the hotel and restaurant trade. The company`s main strategy is to invest in business properties which is centrally located, especially in the Oslo area. In the long term, the company aims to achieve the highest possible added value. This may be achieved through redevelopment and efficient ...

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in the first half of 1997. The percentage of shares held by Mr. Olav Thon, did not change. The profit for the second half of 1998 was anticipated to be in line with the results of the first half-year.

? MINI-SWOT ANALYSIS
? STRENGHTS:
? good maintenance and standard of the real estates
? Safe tenancy conditions – solid and secure real-estate management
? Flexibility regarding the size and situation of the premises
? Well established service apparatus, and good personal service
? Attractive premises
? Long experience
? loyal customers
? niches: offices / general business premises, shopping centers and hotels
? situation of premises
? well built infrastructure (train, subway, bus, roads etc.) around the real-estates

? WEAKNESSES:
? Expensive, and rising rental prices
? static marked

? OPPORTUNITIES:
? private housing marked
? industrial areas
? continued buying up and expansion in Oslo, Norway and abroad covers two segments: those who want to ...

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normative linkages and diffused linkages (Grunig, 1984: 140-142). We have chosen the groups within each of these linkages which we identify as the most important. We have also explained their importance to the organization.

Employees

The employees provide the organization with workforce, experience and knowledge, and they do the tasks which is important for the organization to succeed. This group is representing the organization externally, and because of this they become very important for the firm.

Community Residents
Diffused linkages are described as «elements in society which cannot clearly be identified by membership in formal organizations» (Grunig, 1984: ...

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PAPER DETAILS

Added: 2/1/2007 06:36:45 AM
Category: Miscellaneous
Type: Premium Paper
Words: 3025
Pages: 11

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