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In Todays Society - Online Essay

In Todays Society

In today’s society the public branding of the Gap name can be found everywhere. Go to any big city in North America and there will be public branding of the Gap name. Almost any major company will participate in public branding of their name. Gap keeps on public branding their name more and more effectively. Sides of buses, large billboards downtown, benches and subway stations will have the Gap name branded all over them. These are examples of public branding. Public branding is good for marketing . This is clearly illustrated by Gap because one of the main reasons for their successful marketing is their use of public branding. The goal of publicly branding is to get your ...

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marketing.
The other aspect of branding is personal branding. Personal branding clothes are articles of clothing that you wear that brand the company’s name on the clothes. Personal branding has is a relatively new concept. Up until 30 years ago personal branding was unheard of . The concept of personal branding is very popular among teenagers . Some of the reasons for this are:
1) In today’s society it is considered in style to wear personal branding clothes.
2) You let people know that you bought this article of clothing from that company. If they consider that company to be prestigious then you will want people to know that they bought your article of clothing from that company.
This is the case with Gap. Most people consider Gap to be a prestigious store so they will wear personal branding clothes from the Gap. This is evident because the top three selling articles of clothes from Gap are personal branding clothes. Some reasons for this are because personal ...

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In Todays Society. (2007, September 29). Retrieved November 23, 2024, from http://www.essayworld.com/essays/In-Todays-Society/71961

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PAPER DETAILS

Added: 9/29/2007 10:25:00 PM
Category: Miscellaneous
Type: Premium Paper
Words: 672
Pages: 3

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