Interactive Television

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to overtake the American home.
So what exactly is interactive television and what does it do?
Interactive television is the ability literally to interact with the
television set just like we do with a home computer on the Internet. With
the advent of fiber optics and satellite communications, the communications
industry will be able to transfer megabytes of information in fractions of
a second. This will allow every American access to the information super
highway. It also allows others, such as advertisers, access to them. New
technologies will be rushing into the market place over the next few years.
Virtually all signals will be digital; analog will be a thing of the past.
Large corporations like Microsoft and AT&T have already capitalized on
multimedia and home PC's. There are already CD ROM applications that use
the Internet for multimedia interactive purchasing of products and vacation
plans. With interactive television, virtually everyone can advertise ...

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the technology does exists to implement it. If this type of an
interactive television is implemented, we might not have commercials
interrupting our TV shows every ten minutes. Which sounds good at first,
but instead they would be integrated into the shows themselves. Seinfeld
will say to Cramer “what do you think of my new shoes? They're the new
Nike Air Jordan's with the pump action fit and custom design. Pretty cool
huh? They only cost me one hundred and thirty bucks.” Instead of
commercial breaks we might have one long commercial with entertainment
breaks. This type of marketing is why advertisers and big corporations are
pushing so hard for interactive television. It allows ...

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