Iomega Corporation Data Storag
IOMEGA CORPORATION: DATA STORAGE FOR THE NEW MILLENIUM
The purpose of this report is to examine the Iomega Corporation, based in Roy, Utah, for the BA 201 – Survey of Business course at Birmingham-Southern College. The company manufactures computer storage devices: the ZipTM and JazTM drives, the Clik! Storage device, and the BuzTM audio and video drive. 1
The leading supplier of data storage devices in Europe, and the third largest supplier in the world, Iomega has now strengthened its line of products with the Ditto tape backup device.2 The industry’s enthusiasm and public satisfaction with which these products were received is unprecedented in the computer industry, making ...
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Iomega was made public, and for the next twelve years, the company would see a period of experimentation and growth. While Iomega remained behind the major industry names of Apple and IBM, the late eighties and early nineties were integral to Iomega’s current success. The technical bases for the Zip and Jaz drives were built upon, leading to these products’ 1995 release.2
Public response to the release of the portable data storage devices was enormous. Orders clogged the production component of Iomega before the disks were even released to the public, and by April 1996, barely one year after its introduction, Sony Pictures Entertainment entered into an exclusive agreement with Iomega for use of its Jaz disks.3 June of that same year would bring even greater response; Iomega entered into marketing agreements with IBM, NEC Technologies, Gateway, and Unisys.4 By the end of the summer of 1996, Iomega had formed partnerships with every major computer manufacturer in the ...
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in 1997 by new partnerships with Motorola, Apple, Kinko’s, and Hewlett Packard.4 By June of 1997, Iomega’s Zip drive shipments reached six million; it was then a standard in new Sony personal computers, Micron notebook computers, and in all Kinko’s store computers nationwide.8
The success of the Iomega drives remained rampant when the company announced the introduction of the Buz multimedia producer in late 1997. The Buz producer would allow consumers to capture movies, music, and photographs on their personal computers. While the success of the Buz drive still remains far behind that of the Zip and Jaz drives, this diversification allowed the company to remain on the ...
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"Iomega Corporation Data Storag." Essayworld.com. November 11, 2006. Accessed April 24, 2024. http://www.essayworld.com/essays/Iomega-Corporation-Data-Storag/55386.
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