Levi Strauss

Want to read the rest of this paper? Join Essayworld today to view this entire essay and over 50,000 other term papers

supply of silk, cloth, and a few luxury items, which he planned to sell in San Francisco. He also took a supply of canvas, which he intended to use to make tents, and wagon covers to sell to prospectors who were crossing the continent. In January of 1853 Levi became a United States citizen, and by March of the same year he arrived in San Francisco, by the time he landed, Levi had sold all his goods to passengers on the ship except for the canvas.
When got to San Francisco, he opened up a dry goods store under his own name representing his family’s New York firm. The name of his firm was "." At this time the companies main products were the dry goods shipped to it from New York, but this was about to change. While here, a local miner asked if he sold pants. Levi, being a keen business man, decided to make pants from the rolls of canvas originally brought over to make tents, Levi’s were born. When Levi ran out of canvas, his brothers sent him a new fabric called ...

Get instant access to over 50,000 essays. Write better papers. Get better grades. Already a member? Login

CITE THIS PAGE: