MTV And The Madonna Phenomenon

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one must look first at how
influential MTV (music television) has become in the last decade. MTV addresses
the “desires, fantasies, and anxieties” of young people(Kaplan 270) who have,
like myself, grown up in a decade when all the traditional institutions and
theories that were always respected, are being questioned. It has become the
center of discussions of many young people who have grown up idolizing the
figures shown on the network. MTV is a culture in itself. With it's own news,
fashion and music programs it can easily be the considered the basis for the
formation of thought of an entire generation.

The images depicted in music videos, of androgynous stars and situations
have aided in rendering the clear line between the genders rather blurry. This
makes MTV an important aspect in the study of post-modern theories. Videos are
often quite abstract and it is hard to figure out their true meanings. Unlike
other television programming, videos are usually not made up of clear ...

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the most powerful woman in the Music Video world. Madonna is the
perfect object of analysis, if one wishes to look inside the MTV world. She is
the subject of numerous discourses. There are both differing feminist
constructions of Madonna as well as Madonna's constructions of herself.

The main topic which will be dealt with in this essay is Madonna's place
in the world of feminism. There are four categories of feminism which are
usually considered: Liberal feminism, Radical feminism, Marxist feminism and
Post-Modern Feminism. The “Madonna Phenomenon” can be looked at in terms of both
the third and fourth categories, and is often criticized by those who follow the
radical feminist ...

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