Management And The Body Shop

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and The Body
Shop

claims of the cosmetics industry that their products couldn't deliver. She
decided to make a decision that would change her life forever. Anita became a
manager of her own small business in Brighton England. Selling the natural
secrets found throughout the world; learned from extensive travel while employed
as a teacher with the U.N., she created a cottage industry of exotic personal
body care products.

Planning proved to be the first big obstacle to learn in the road to efficient
management. Taking care of buying from around the world for her special products
had plunged Anita into a frightening and difficult role that she needed help
with. Anita organized her financial burdens by taking on an investor Ian McGlinn,
in turn giving him a 50 percent stake in the business.

Furthermore she sold the name The Body Shop to personal recruits, carefully lead
and controlled by her own philosophies and ideals. Anita had become an ideal
example of the classic top ...

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is the view that management must take
charge as in the executive rule of accountability and direct responsibility. She
as coordinating manager of Management and The Body Shop

The Body Shop has total control over the propaganda and merchandise to be
displayed and sold within all the shops that carry the name, The Body Shop.

AS well as maintaining the omnipotent role she has synthesized with the symbolic
views that her management is has only a limited affect on the individual sales
of each separate store. Anita has faith in her franchise owners that they will
maintain the integrity of the name and conduct business according to the
philosophy determined at the beginning of development and ...

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