Many Advertisements Use Codes To Convey A Fairy Tale To Consumers

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game. The computer falls into another pattern. This pattern goes in
the same order, clock-wise, but alternates between Magic (the game) and
something pertaining to the background of the game. The next objects are tarot
cards and a spell book, both of which follow the patterns. These objects,
along with the mood of the entire ad being dark, may be interpreted by the
consumer to mean death or the devil. This is based on cultural beliefs and
rituals. Most people believe angels and good guys wear white, and therefore
devils and bad guys dress in black. Also, people usually wear black clothing to
funerals, which is essentially a ritual for death. The next item in the
pattern is actual cards from the game of Magic. These cards follow
chronological order because they are the result of the movable-type printing
press being invented in the 18th or 19th century. The final components are a
CD-ROM disk and a mouse. These show how science and technology have advance in
the 20th ...

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