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Marketing Essentials Chapter 1-1 - Paper

Marketing Essentials Chapter 1-1

Chapter 1-1: The Importance of Business Management

What is Management?

? The process of deciding how best to use a business’s resources to produce good or provide services

? Employees, Equipment, Money

Auto industry managers:

? Assembly line: schedule work shifts, supervise assembly of vehicles

? Engineering: develop new product features, enforce safety standards

? General: plan for the future

? All organizations need managers!

Levels of Management

Senior management:

? Establishes the goal/objectives of the business

? Decides how to use the company’s resources

? Not involved in the day-to-day problems

? Set the direction the company will ...

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products or services

? Forepersons, crew leaders, store managers

The Management Process:

Three ways to examine how management works:

? Tasks performed

• Planning, organizing, staffing, leading, controlling

? Roles played (set of behaviors associated with a particular job)

• Interpersonal, information-based, decision-making

? Skills needed

• Conceptual, human relations, technical

Planning

? Decides company goals and the actions to meet them

? CEO sets a goal of increasing sales by 10% in the next year by developing a new software program

Organizing

? Groups related activities together and assigns employees to perform them

? A manager sets up a team of employees to restock an aisle in a supermarket

Staffing

? Decides how many and what kind of people a business needs to meet its goals and then recruits, selects, and trains the right people

? A restaurant manager interviews and trains servers

Leading

? Provides guidance ...

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Marketing Essentials Chapter 1-1. (2012, September 30). Retrieved January 11, 2026, from http://www.essayworld.com/essays/Marketing-Essentials-Chapter-1-1/101556

"Marketing Essentials Chapter 1-1." Essayworld.com. Essayworld.com, 30 Sep. 2012. Web. 11 Jan. 2026. <http://www.essayworld.com/essays/Marketing-Essentials-Chapter-1-1/101556>

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PAPER DETAILS

Added: 9/30/2012 11:03:10 AM
Submitted By: leaht223
Category: Business
Type: Free Paper
Words: 766
Pages: 3

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