Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Marketing Essentials Chapter 1-1 - Paper

Marketing Essentials Chapter 1-1

Chapter 1-1: The Importance of Business Management

What is Management?

? The process of deciding how best to use a business’s resources to produce good or provide services

? Employees, Equipment, Money

Auto industry managers:

? Assembly line: schedule work shifts, supervise assembly of vehicles

? Engineering: develop new product features, enforce safety standards

? General: plan for the future

? All organizations need managers!

Levels of Management

Senior management:

? Establishes the goal/objectives of the business

? Decides how to use the company’s resources

? Not involved in the day-to-day problems

? Set the direction the company will ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

products or services

? Forepersons, crew leaders, store managers

The Management Process:

Three ways to examine how management works:

? Tasks performed

• Planning, organizing, staffing, leading, controlling

? Roles played (set of behaviors associated with a particular job)

• Interpersonal, information-based, decision-making

? Skills needed

• Conceptual, human relations, technical

Planning

? Decides company goals and the actions to meet them

? CEO sets a goal of increasing sales by 10% in the next year by developing a new software program

Organizing

? Groups related activities together and assigns employees to perform them

? A manager sets up a team of employees to restock an aisle in a supermarket

Staffing

? Decides how many and what kind of people a business needs to meet its goals and then recruits, selects, and trains the right people

? A restaurant manager interviews and trains servers

Leading

? Provides guidance ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.

Already a member? Login

CITE THIS PAGE:

APA
MLA
Chicago
Turabian

Marketing Essentials Chapter 1-1. (2012, September 30). Retrieved November 23, 2024, from http://www.essayworld.com/essays/Marketing-Essentials-Chapter-1-1/101556

"Marketing Essentials Chapter 1-1." Essayworld.com. Essayworld.com, 30 Sep. 2012. Web. 23 Nov. 2024. <http://www.essayworld.com/essays/Marketing-Essentials-Chapter-1-1/101556>

"Marketing Essentials Chapter 1-1." Essayworld.com. September 30, 2012. Accessed November 23, 2024. http://www.essayworld.com/essays/Marketing-Essentials-Chapter-1-1/101556.

JOIN NOW

Join today and get instant access to this and 50,000+ other essays

PAPER DETAILS

Added: 9/30/2012 11:03:10 AM
Submitted By: leaht223
Category: Business
Type: Free Paper
Words: 766
Pages: 3

Save |

Report

SHARE THIS PAPER

SAVED ESSAYS

Save and find your favorite essays easier