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Merchants of Cool - Paper

Merchants of Cool

In the present day economy media has played an important part in showcasing “cool” trends. Teenagers today are the largest portion of the economy that stand 32 million strong since teenagers are such a grand scale of the economy they have become the target for new and far fetched designs and trends. Media has targeted the teenage groups as an audience to advertise their product but these cool trends are not easy to identify. In this case, specialized individuals are hired to find special teenagers that set trends that other people follow. Teenagers that set trends are hard to come by that are why individuals are hired to take pictures of new trends. After these trends are identified they ...

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part in the demographics of the economy and I also found it interesting that teenagers are targets for marketers around the world.
Media has become a major source of entertainment for teenager but it does not only provide entertainment it also gives individuals a chance to keep up with the latest trends and styles. MTV has became one of the main TV channels to broadcast these trends along with advertise products in a cleaver way. Everything in MTV is a commercial they advertise their products thought the many events they hold. For example MTV can host a party and a company can sponsor this party so during the show MTV will advertise this company saying that they have sponsored this event. But if this is the case why do teenagers still watch MTV? Well this question has a pretty simple answer; MTV gives teenagers what they want as a source of entertainment. TV channels like MTV have been successful at keeping up with the trends in the teenage culture this is why they have been so ...

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Merchants of Cool. (2011, April 5). Retrieved November 18, 2024, from http://www.essayworld.com/essays/Merchants-of-Cool/97703

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PAPER DETAILS

Added: 4/5/2011 10:28:07 PM
Submitted By: jasmeetkaur
Category: Miscellaneous
Type: Premium Paper
Words: 774
Pages: 3

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