Modernist Planning

Want to read the rest of this paper? Join Essayworld today to view this entire essay and over 50,000 other term papers

to place promoting is the importance of creating meaningful relationships with all consumers in order to gain competitive advantage over other places. When promoting a place it is important to create a brand identity, something that makes the brand unique. A declining or increasing number of users/customers affects different economic aspects for a region hence it remains important to positively influence user/customer behaviour.

The influence of social surroundings

The aim of using Rosebank is to gain understanding of how social surroundings such as family and friendship relations play a role in the process of place identification and the outcomes of customer retention intentions and positive word-of-mouth behaviour (Kavaratzis,2009). Although the place identification process of Rosebank is not new, my aim is to investigate how individual's behaviour can be integrated to social surroundings and how these aspects contribute to place branding. The research will consist of ...

Get instant access to over 50,000 essays. Write better papers. Get better grades. Already a member? Login

CITE THIS PAGE: