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Morgan Motor Company - Paper

Morgan Motor Company

In today's ever-growing automobile market, automobile manufactures must operate on the cutting edge of competitiveness in order to attract customers into their showrooms. Automobile buyers are some of the pickiest consumers in the business world. The process for an individual consumer to purchase a car can at times be a long and calculated task. Some consumers meticulously examine every aspect of car buying before ultimately choosing a product that will be heavily relied on day to day.
The one aspect of automobile manufacturing that makes or breaks the company in the eyes of the consumer is undeniable quality. The vehicle may have a very reasonable price and numerous safety features, ...

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craftsmanship is the foundation of the firm.
Hand assembling cars makes for a considerably longer cycle time to produce an automobile, a few weeks as compared to a few hours in a more automated firm. Unlike the large volume automobile manufactures from Japan and the United States, Morgan tailor makes each car to a buyer's individual tastes. The consumer has a flurry of options from which to add or delete from his or her car. Along with such staple items as color and trim, Morgan has a variety of parts that can be changed including the grille and door handles. This variety is what makes Morgan cars very attractive in the specialty car market. Every aspect of production is engineered to meet the highest quality standards of the sports car enthusiast.
One firm that can be benchmarked by Morgan Motors to find the best practice of hand assembling automobiles is the German firm, Porsche. Porsche is a world-renowned leader in high-end, hand-assembled vehicles. Every car that ...

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PAPER DETAILS

Added: 8/9/2004 07:35:35 AM
Category: Economics
Type: Premium Paper
Words: 655
Pages: 3

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