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Nestle Swot Analysis - Online Papers

Nestle Swot Analysis

Nestle

A SWOT analysis is a useful tool for internal assessment. The SWOT enables you to consider the Strengths, Weaknesses, Opportunities and Threats you face, and clarifies how you may tackle these challenges

SWOT analysis

Nestle India Limited is the Indian arm of Nestle SA, which holds a 51% stake in the company. It is one of the leading branded processed food companies in the country with a large market share in products like instant coffee, weaning foods, instant foods, milk products, etc. It also has a significant share in the chocolates and other semi-processed foods market. Nestlé's leading brands include Cerelac, Nestum, Nescafe, Maggie, Kitkat, Munch and Milkmaid. To ...

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Nescafe, Maggi and Cerelac. These brands are almost generic to their product categories.

Product innovation - The company has been continuously introducing new products for its Indian patrons on a frequent basis, thus expanding its product offerings.

Weakness

Exports - The company's exports stood at Rs 2,571 m at the end of 2003 (11% of revenues) and continue to grow at a decent pace. But a major portion of this comprises of Coffee (around 67% of the exports were that of Nescafe instant to Russia). This constitutes a big chunk of the total exports to a single location. Historically, Russia has been a very volatile market for Nestle, and its overall performance takes a hit often due to this factor.

Supply chain - The company has a complex supply chain management and the main issue for Nestle India is traceability. The food industry requires high standards of hygiene, quality of edible inputs and personnel. The fragmented nature of the Indian market place complicates ...

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Nestle Swot Analysis. (2012, June 6). Retrieved November 23, 2024, from http://www.essayworld.com/essays/Nestle-Swot-Analysis/101100

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PAPER DETAILS

Added: 6/6/2012 08:51:00 AM
Submitted By: badmanners
Category: Business
Type: Premium Paper
Words: 697
Pages: 3

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