Online Marketing: Sony, FedEx and UPS
1. Sony Electronics Company http://www.sonystyle.com
2. Advertising
The web site's non-personal communication with the consumer is through the online or Internet mode, using Internet communication and interaction to access, gain information, and 'physically' view Sony products. This product information includes variations of the product (other models), ongoing special offers and discounts, and prices offered for each product.
Public Relations
sonystyle.com has an Affiliate Program that uses other commercial web sites as promoters and advertisers not only of Sony products, but of the Sony web site as well. In the Internet commercial market, public relations involve the ...
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sales promotions. Its consumer-oriented sales promotion program includes special offers and rebates on point-of-purchase materials. A Sony Vaio Notebook, for example, is sold with a special offer of a $100-200 rebate upon ordering of the said product from the site. Other options include free shipping in areas located within United States, as well as offering free EPSON printers for each purchase of the product. These consumer-oriented sales provide maximum customer satisfaction for the product, where buying a Sony product yields favorable offers to the consumers. Trade-oriented sales promotion, on the other hand, focus on wholesalers, distributors, and retailers who become middlemen between Sony Electronics and the individual consumer. Its Business Solutions page in the web site provide small businesses with electronic support from Sony, allowing them to lease Sony Vaio computers within a period of 24 months on a Fair Market Lease value, and at a 0% lease rate. Apart ...
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browses through all of the selections in the site's menu. Apart from the appealing look of the site, the site also utilizes three-dimensional multi-media presentations of the products marketed and advertised in the site, for consumers to manipulate and observe every aspect of the product's physical form, since physical accessibility of the product is not possible via the online mode. Nevertheless, because of effective product promotions of the web site, consumers are enticed to have and eventually buy the product, and this experience become more appealing with the introduction of rebates and special offers and promotion for the consumers/buyers in the site. In effect, the ...
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Online Marketing: Sony, FedEx and UPS. (2016, June 10). Retrieved November 23, 2024, from http://www.essayworld.com/essays/Online-Marketing-Sony-FedEx-and-UPS/105691
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"Online Marketing: Sony, FedEx and UPS." Essayworld.com. June 10, 2016. Accessed November 23, 2024. http://www.essayworld.com/essays/Online-Marketing-Sony-FedEx-and-UPS/105691.
"Online Marketing: Sony, FedEx and UPS." Essayworld.com. June 10, 2016. Accessed November 23, 2024. http://www.essayworld.com/essays/Online-Marketing-Sony-FedEx-and-UPS/105691.
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