Online Marketing: Sony, FedEx and UPS

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sales promotions. Its consumer-oriented sales promotion program includes special offers and rebates on point-of-purchase materials. A Sony Vaio Notebook, for example, is sold with a special offer of a $100-200 rebate upon ordering of the said product from the site. Other options include free shipping in areas located within United States, as well as offering free EPSON printers for each purchase of the product. These consumer-oriented sales provide maximum customer satisfaction for the product, where buying a Sony product yields favorable offers to the consumers. Trade-oriented sales promotion, on the other hand, focus on wholesalers, distributors, and retailers who become middlemen between Sony Electronics and the individual consumer. Its Business Solutions page in the web site provide small businesses with electronic support from Sony, allowing them to lease Sony Vaio computers within a period of 24 months on a Fair Market Lease value, and at a 0% lease rate. Apart ...

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browses through all of the selections in the site's menu. Apart from the appealing look of the site, the site also utilizes three-dimensional multi-media presentations of the products marketed and advertised in the site, for consumers to manipulate and observe every aspect of the product's physical form, since physical accessibility of the product is not possible via the online mode. Nevertheless, because of effective product promotions of the web site, consumers are enticed to have and eventually buy the product, and this experience become more appealing with the introduction of rebates and special offers and promotion for the consumers/buyers in the site. In effect, the ...

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