Perdue Farm


Analysis of company history development & growth
Arthur W. Perdue’s quest for excellence in the poultry business began in 1917. Perdue started his company as a table-egg poultry farm. He slowly expanded his egg market by adding a new chicken coop every year. Arthur’s son Frank joined the family business in 1939 after leaving school at the end of his the second year. In 1950 Frank took over leadership of s, which had over 40 employees at the time.
During the 1970’s Perdue entered into new markets in Boston and Philadelphia and also opened a new processing plant in North Carolina. Shortly after this, in 1977 Arthur Perdue died, leaving behind a business who’s annual growth rate was 17 ...

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around 1.5 Billion a year. To add to this number Perdue purchased the twelfth largest poultry producer in the United States with about 8,000 employees and revenues of approximately $550,000 a year.
Internal analysis of strengths and weaknesses

Strengths
- Practice small economies
- Sells only fresh young broilers
- Maintain an environmentally friendly workplace
- Represent the total quality management slogan
- Leads the industry in quality
- Largest poultry producer in the northeast
- Second largest producer in the United States
- Owns its own trucking fleet
- Involved in every aspect of the business

Weaknesses
- Packing and shipping policies

External analysis of opportunities and threats

Opportunities
- Produce roasted Chicken and Chicken parts
- Produce other kinds of meats
- Offer products on the west coast

Threats
- Computer Malfunction
- Over capacity in the market
- Slow consolidation

Porters Five Forces

Risk of entry by potential ...

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one of the top broiler companies in the nation. One strength of Pedrue it that they own their own trucking fleet which they can distribute their own product. A main strength of Perdue Farms is that they refuse to let their product be shipped frozen. Perdue says that if the poultry is shipped frozen, it will loose flavor and moistness when cooked. This strength can result into brand loyalty, because when customers see the name Perdue, they know that the product is fresh not frozen.

Another strength is that Perdue leads the industry in quality. To ensure that Perdue continues to lead the industry in quality, it buys about 2,000 pounds of competitors’ products a week. ...

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PAPER DETAILS
Added: 1/2/2007 05:42:39 AM
Category: Miscellaneous
Type: Premium Paper
Words: 1263
Pages: 5

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