Personal Seat Licenses

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professional and collegiate sports, they are the key to profitable teams. This is why many team owners claim they cannot afford to keep teams in old stadiums without the tremendous earnings potential of special seating and other stadium income. In theory, seat licenses are a simple if slightly devious device that allows teams to raise large amounts of cash in a hurry. Typically, the money is used to help cover stadium improvements or construction costs. It has worked well in professional sports, and the colleges have seen that. It just makes sense it would filter down to intercollegiate athletics. The concept of PSL’s has been spreading through collegiate athletic departments over the last few years.
PSL’s typically cost anywhere from $250 to $5,000 per seat and average more than $1,000. Often the most and least expensive seats are the first to sell out. As existing teams attempt to use this concept in the future, there will be a need for more creative amenities and ...

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Simply put, the PSL guarantees a fan a specific seat. The decision for Texas Tech University to build the United Spirit Arena, a state-of-the-art, approximately 15,000-seat facility, was based on a wide scope of factors including timing, need and support. Over the years, the men’s and women’s basketball teams established nationally-renowned programs which simply outgrew the antiquated, 40-year-old Lubbock Municipal Coliseum. Sell-outs became the norm as Texas Tech soon proved it could compete for championships in the powerful Big 12 Conference. In order to develop the personal seat license plan, Texas Tech officials organized a committee of people who then contacted numerous ...

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