Personal Writing: Sponsoring Of Our Race Car Design Team

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until I felt comfortable with
it. It had all the information necessary: sponsorship levels and benefits,
along with some slides showing preliminary designs.
Regardless of my planning, nothing prepared me for the anxiety I
felt when I walked into the conference room. The room was simply decorated,
with an elliptical conference table, a dozen or so chairs, and a few
abstract works of art on the wall. The room conveyed the essence of
frugality, and that was a characteristic I did not want to see. In front
of one wall was a projector screen. An overhead projector sat on a cart at
one end of the table. Around the table sat six gentlemen, all dressed in
suits, and there I stood, feeling underdressed, in a pair of slacks, shirt,
and tie.
My first objective was to establish the credibility of the design
team. Without establishing the idea that we were capable designers, it
would have been futile to continue on with my presentation. If the
gentlemen felt that we either weren't ...

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