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Politicking Goes High-Tech - Papers

Politicking Goes High-Tech

This reading dealt with the fact that the major decision makers for
people when voting (especially for Senators) are the television spots. The
article discussed how today's campaigns are now candidate-centered rather than
political party-centered and how they require large sums of money in order to
pay for all the advertising, and a team of professional workers rather than a
team of volunteers is a necessity. Much of the money goes to commercial
advertisements, but another large portion goes to continuous polling and direct
mail strategies.
The article talked about the need to have the speed and technology to
know how the people feel right away. A candidate cannot wait weeks or even ...

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is often referred to as Spot Wars.
While the Spot Wars help out the candidates (or harm the opponents with
derogatory remarks), they can cost an enormous amount of money; and after being
played on television the opponent will return the attack with one of his or her
ads—then, the candidate will have to go back to work all over again creating new
ads regarding the new polls—all of which costs more money. A major portion
of the money for candidates to use comes from PACs. These PACs make up Ľ off
all contributions to Senate campaigns, while some of the other money comes from
fund raisers and cost-per-plate dinners.
Before the candidate begins to play the ads on television he/she needs
to determine what the campaign focus is going to be. Focus groups are small
groups of voters who gather with the candidate to give an idea of perhaps what
the people are looking for. Then the candidate has to decide when to run the
ads. Determining that can be more difficult: if you have the money ...

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Politicking Goes High-Tech. (2006, September 22). Retrieved February 23, 2025, from http://www.essayworld.com/essays/Politicking-Goes-High-Tech/52794

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PAPER DETAILS

Added: 9/22/2006 02:09:11 PM
Category: Government
Type: Premium Paper
Words: 678
Pages: 3

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