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Proton - Papers

Proton

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Proton (automobile)
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Proton Holdings Bhd
The Proton Company logo
Type Public (Bursa Malaysia: PROTON)
Industry Automotive
Founded 1983
Headquarters Shah Alam, Selangor Darul Ehsan
Malaysia
Key people Syed Zainal Abidin (Managing Director)
Products Car, Automotive Parts
Revenue increase RM8.23 billion MYR 2009
Net income increaseRM240 million MYR 2009
Total assets increase RM7.52billion MYR 2009
Employees 10,300
Subsidiaries Lotus
Website proton.com

Proton is a Malaysian automobile manufacturer headquartered in Shah Alam, Selangor, with a manufacturing plant in Tanjung Malim, Perak. ...

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was jointly owned by Mitsubishi Motors Corporation and Mitsubishi Corporation until they sold its stake in that company.
Contents
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* 1 History
* 2 Exports
* 3 Drop in sales
* 4 Joint ventures and partnerships
o 4.1 Abortive strategic partnership with Volkswagen AG
o 4.2 Detroit Electric
* 5 Acquisitions
o 5.1 Lotus
o 5.2 MV Agusta
* 6 Charges of protectionism
* 7 Formula 1
* 8 Proton in Intercontinental Rally Challenge
* 9 Sponsorship
* 10 See also
* 11 References
* 12 External links

[edit] History

It was established in 1983 under the direction of the former Prime Minister, Dr. Mahathir Mohamad. Since then, it was Malaysia's dominant carmaker until the establishment of Perodua in 1993. Based on technology and parts from Mitsubishi Motors, production of the first model, the Proton Saga began in September 1985 at its first manufacturing plant in Shah Alam, ...

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and automotive expertise. This led to the production of Proton Gen-2 which was code name Wira Replacement Model (WRM) before the launch. The Gen-2 is the first of cars to be manufactured and assembled at the new manufacturing plant in Tanjung Malim, Perak which is part of Proton City development project. The plant was opened in 2004. On 8 June 2005 Proton introduced the second model to be manufactured in Tanjung Malim, the 1,200 cc 5-door supermini, the Proton Savvy. Both the Gen-2 and Savvy, were models that MG Rover was looking to rebadge when the British firm entered into collaboration talks with Proton. However these joint-venture talks were unsuccessful and MG Rover subsequently ...

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Proton. (2011, February 26). Retrieved March 24, 2023, from http://www.essayworld.com/essays/Proton/95288
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"Proton." Essayworld.com. February 26, 2011. Accessed March 24, 2023. http://www.essayworld.com/essays/Proton/95288.
"Proton." Essayworld.com. February 26, 2011. Accessed March 24, 2023. http://www.essayworld.com/essays/Proton/95288.
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PAPER DETAILS
Added: 2/26/2011 05:53:03 AM
Submitted By: danieka
Category: Business
Type: Premium Paper
Words: 4576
Pages: 17

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