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Public Relations - Papers

Public Relations

Good is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective tool if it is used right.
A twenty first century company is not only going to need the ability to please their customers, but to delight them. In order to accomplish this goal, employees need to understand who the company is, and what it stands for. Not only do they need to understand these values, but an employee needs to be committed to upholding them on an everyday basis. Every employee represents their company individually, and the impression that they give the customer is the perception that the customer will have of the company. ...

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it, accomplishments and contributions, and other bits of information that would complement a company.
The media happens to be one of the most effective tools. There is a very strong love/hate relationship between corporate communicators and the media. On one hand, communicators need to get their messages out. The media also needs news to report. When communicators have a story that they want to get out, they want the media to give them as much attention as possible. There is another side to this story though. The media reports on subjects that are considered newsworthy. This includes stories that not only could be beneficial to business, but they also report on subjects that put companies in a negative light. This is where the hate relationship comes in. Negative publicity is the last thing that any company wants, and it causes them to put up their defenses against the media.
Even though media can have a negative impact on a company, if it is used to its full advantage, it ...

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Public Relations. (2004, May 5). Retrieved February 2, 2026, from http://www.essayworld.com/essays/Public-Relations/7344

"Public Relations." Essayworld.com. Essayworld.com, 5 May. 2004. Web. 2 Feb. 2026. <http://www.essayworld.com/essays/Public-Relations/7344>

"Public Relations." Essayworld.com. May 5, 2004. Accessed February 2, 2026. http://www.essayworld.com/essays/Public-Relations/7344.

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PAPER DETAILS

Added: 5/5/2004 10:23:41 PM
Category: Miscellaneous
Type: Premium Paper
Words: 896
Pages: 4

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