Rainforest Cafe, Inc: Outline To Rainforest Cafe Research Report
CORPORATE BACKGROUND
History
Formation
Rainforest Cafe, Inc. was incorporated in Minnesota on February 3, 1994 to own
and operate restaurant and retail facilities under the name of "Rainforest Cafe
- A Wild Place to Shop and Eat."
Chairman of the Board and Chief Executive Officer
Election. Lyle Berman was elected Chairman and CEO of Rainforest Cafe at its
inception in February 1994.
Background. Berman has been Chairman and CEO of Grand Casinos, Inc. and its
predecessor since October 1990. He is also CEO and a director of Stratosphere
Corporation, and a director of G-III Apparel Group Ltd., Innovative Gaming
Corporation of America and New Horizon Kids Quest, Inc. He previously was ...
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there should not be a lasting impact
on the company (Nielson, November 18, 1996).
Background. O'Dowd is a director of Elephant and Castle Group, Inc. He was
previously the Corporate Director, Food & Beverage Services for Holiday Inn
Worldwide from July 1987 to May 1995. From August 1985 to July 1987, O'Dowd was
Vice President and General Operations Manager for the Hard Rock Cafe in New York.
Management Philosophy. Berman and O'Dowd stated that they are committed to
identifying and acquiring the resources that will allow them to continue their
high rate of growth.
Main Activities
Rainforest Cafe has two areas of each facility, the restaurant and the retail
area.
Restaurant
The company believes that its large menu selection is an important factor in the
appeal of its restaurants. The restaurant serves lunch and dinner entrees which
range in price from $7.95 to $15.95. The theme of the company is mirrored on
the menu with all food and beverage selections including a ...
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2,066 1995
$ 112 $13,451
Net Sales By Segment
Locations
Headquarters
The executive offices of Rainforest Cafe, Inc. are located at 720 South Fifth
Street, Hopkins, Minnesota 55343. The telephone number is 612 945-5400.
Current Operating Units
Mall of America, Bloomington, MN. This unit, which opened October 3, 1994, is
14,900 square feet with a seating capacity of 295.
Woodfield Mall, Schaumburg, IL. This unit, which opened October 20, 1995, is
23,000 square feet with a seating capacity of 425.
Gurnee Mills, Gurnee, IL. This unit, which opened June 2, 1996, is 20,000
square feet with a seating capacity of 300.
Walt Disney World Marketplace, Lake ...
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"Rainforest Cafe, Inc: Outline To Rainforest Cafe Research Report." Essayworld.com. July 2, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/Rainforest-Cafe-Inc-Outline-Rainforest-Cafe/48489.
"Rainforest Cafe, Inc: Outline To Rainforest Cafe Research Report." Essayworld.com. July 2, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/Rainforest-Cafe-Inc-Outline-Rainforest-Cafe/48489.
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